Go-to-market checklist

Plan distribution before the raise window opens. This checklist covers company materials, outreach, pre-commitments, launch announcements, and launch-day communication.

Months to weeks before launch

• Take care of the basics, build the business. A functional website that conveys the vision, a demo, MVP or (ideally) a fully working app people can use, and docs they can read to go deeper. Keep an X handle relevant to the business, a professional LinkedIn, and an up-to-date pitch deck.
• Reach the relevant audience. Identify where prospective users already gather, such as industry forums, video platforms, social networks, or in-person events. Share a product demo and the raise details.
• Ask for pre-commitments early. Contact prospective users, angels, venture firms, and liquid funds before launch week. Record the amount and status of each conversation.
• Contact your regional Superteam and relevant professional contacts. Ask for capital, distribution, media coverage, or introductions as appropriate.
• Build a public face. Reach out to Ownership Media, MCG Live, or any relevant outlet to book appearances. Cut clips from those hits and post them. Keep X active and interact with the Backable handle, they often interact back.
• Use relevant public events: hackathons, an Ownership Roadshow, or a Solana conference can provide product feedback, users, and public evidence of participation.
• Send Backable a blurb and an up-to-date deck with your launch date and raise amount, via Telegram (tg.metadao.fi).

Long-form pitch on X

Your Backable page is fixed at publication. An X thread can provide updates and answer questions. Recommended structure: (1) one-line problem, (2) what is live today with a link, (3) the deal in three numbers (goal, price, monthly budget), (4) your own risk case in two sentences, (5) link back to the raise.

One week before launch

• Initialize the raise on Backable. Create the paid draft by about T−6 days so MetaLeX, domain verification, and review are not a launch-day scramble, then finish create (entity + domain verify + Submit) so the raise is queued.
• Formally announce the ICO with an article that introduces the company and team (credentials and awards), explains the raise goals, and gives a tokenomics breakdown, monthly milestones, and revenue projections. Ordr's announcement is the reference: x.com/ordrtrade/…. Tag the Backable handle so the team sees it.
• You do not need to keep the launch secret before this post. It's the formal announcement with everything a contributor might want to know, meant to generate momentum going in.
• Contact Superteam, relevant publishers, and prospective backers with the announcement. Backable may share the article, a branded launch graphic, and the raise in the MetaDAO community channel.

Inside one week until launch

• Publish the schedule. Keep the X account active, share the raise in the MetaDAO community chat, and contact prospective backers. Include the date and time of the raise.
• Post a product video that explains the business and links to the raise. Ryvo's example: x.com/ryvonetwork/….
• Make the media rounds, Ownership Radio, MCG Live, or any other relevant outlet, and post the clips on X.
• Continue confirming pre-commitments and sharing the opening time.

24 hours prior to launch

• Backable posts a 24-hour warning encouraging early commits.

Launch day

• Post a graphic or video announcing the raise is live, with a direct link to your Backable page, on X and any other social channel where your community lives. Use every connection to amplify it.
• Notify confirmed prospective backers when the window opens. Team members who contribute personally should use their own wallets and review the same terms as every other backer.